Shipton's Big R Logo
Shipton's Big R Logo
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Shipton's Big R - Branded With Quality
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Life is Good at Shipton's Big R

Life is Good is the original positive lifestyle brand, inspiring people to choose optimism to improve their lives and the lives of others. The brand does so in three primary ways: by designing and distributing positive artwork and messages on products, by sharing inspiring stories from its community, and by helping kids in need through the work of the Life is Good Kids Foundation.
Men’s Crusher/Crusher Lite Tees

Men’s Crusher/Crusher Lite

Soft, comfy, and made to last. Our Crusher Tees are made for all-day comfort with a feels-like-you-had it forever fit. Choose between our original heavyweight Crusher Tee or the new lightweight and layer-able Crusher-Lite.
  • Solid Colors: 100% USA Grown Cotton
  • Crusher Heather Tees are 80% USA Grown Cotton / 20% Polyester
  • Crusher-LITE Heather Tees are 100% Cotton
Women’s Crusher/Crusher Lite Tees

Women’s Crusher/Crusher Lite

Soft, comfy, and made to last. Our Crusher Tees are made for all-day comfort with a feels-like-you-had-it forever fit. Choose between our original heavyweight Crusher Tee or the new lightweight and layer-able Crusher-Lite.
  • Solid Colors: 100% USA Grown Cotton
  • Crusher Heather Tees are 80% USA Grown Cotton / 20% Polyester
  • Crusher-LITE Heather Tees are 100% Cotton
Chill Caps

Chill Caps

Some hats you wear more than others; this is one of those hats. With artwork on the front in various applications, this is one you´ll keep coming back to.
  • 100% Cotton Twill
  • Fabric and garment washed for softness
  • Six Panel with unstructured low-mid crown and six rows of stitching
  • Life is Good label on back and hidden interior message
  • Adjustable back closure with snap and embroidered graphics
  • Imported

Life Is Good - Our Story

In 1994, after five years of less-than stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt — and discovered how those three simple words could help people to focus on the good.

Life Is Good - Our Story

In 1994, after five years of less-than stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt — and discovered how those three simple words could help people to focus on the good.

The Life is Good Kids Foundation

The Life is Good Kids Foundation positively impacts over 1 million kids each year by providing childcare professionals with the resources they need to inspire optimism in our most vulnerable children.

The Life is Good Kids Foundation

The Life is Good Kids Foundation positively impacts over 1 million kids each year by providing childcare professionals with the resources they need to inspire optimism in our most vulnerable children.